Every industry has its share of issues – from pending legislation and regulation to reoccurring urban legends – that can affect the public’s perception of your business. And their impact can range from a minor blip in business to triggering major events that cause a mass customer exodus. That’s why you need a strategy in place to proactively identify and manage issues before they get out of hand. At Cushman/Amberg, we help clients deal with issues by using a blend of communications tactics, from social media to grassroots campaigns, to address an issue with key audiences head-on.