The best planning and strategies are wasted if the messaging is flawed, or worse – non-existent. At Cushman/Amberg, we use a process called Message Mapping to help identify and organize key messages for executives, sales teams and company spokespersons. Message Maps ensure your leadership agrees on clear core messages and provide an effective tool for educating employees to talk about things like your overall business or specific products in a consistent way. Cushman/Amberg offers one-day message mapping sessions that will help you identify and refine your key messages and learn how to integrate them into every form of communication you issue, from your web site to sales presentations to speeches to employee newsletters.