Time to Quit Pulling the Wool Over Our Own Eyes
For years, we in public relations have faced the question of how to evaluate a program’s success. Beyond the obvious look to see the effect on sales, our answer has too often been to measure advertising equivalency, count impressions or cite earned...
Teaching Media Relations to the Text-Message Set
The practice of solid media relations continues to be a skill best learned on the job. With the arrival of bright young professionals each year, we are reminded of this as we try to teach a generation that is clearly focused on the computer-screen the nuances...
Communicating to Employees When They Are Not Really Your Employees
Internal communications is vital to any organization that is seeking to improve morale, productivity and growth. But many companies today are confronted with motivating employee groups...
Pharma and PR- How to Communicate to an Unhappy Public
If we’re in the business of shaping perceptions, why can’t the pharmaceutical PR industry clean up pharma’s dirty laundry? The simplest answer is because pharma CEOs aren’t putting their money...
Collaborative Writing is Still Key to Success
A recent survey by telephone equipment maker Polycom found that more than 90 percent of workers toil in locations different than their bosses. That means that long-distance management and approvals are the norm and the idea of walking down the hall to check on the progress of a project...